WEB
KarenWareJackson.com
Karen Jackson is a dynamic pastor, an accomplished writer and a supermom to two of the cutest preschoolers on the planet - but she is not a web designer. Karen came to me looking for a website that would help her promote her passion for inter-generational worship and make her blog and other creative worship resources available to a wider audience.
With a short deadline and a limited budget, we created a beautiful and streamlined website for Karen that she can easily maintain on her own - or come back for help when she needs it. Using the same style and graphics on her business cards and social media sites completes the package. Now she is ready to "create worship love"!
Site design, menu architecture, photo selection, project management
Karen Jackson is a dynamic pastor, an accomplished writer and a supermom to two of the cutest preschoolers on the planet - but she is not a web designer. Karen came to me looking for a website that would help her promote her passion for inter-generational worship and make her blog and other creative worship resources available to a wider audience.
With a short deadline and a limited budget, we created a beautiful and streamlined website for Karen that she can easily maintain on her own - or come back for help when she needs it. Using the same style and graphics on her business cards and social media sites completes the package. Now she is ready to "create worship love"!
Site design, menu architecture, photo selection, project management
Bush41.org
A one-stop-shop for users to find all things related to President Bush, the George Bush Presidential Library Foundation and the George Bush Presidential Library and Museum . We took two sites that were bloated and repetitive, georgebushfoundation.org and bushlibrary.tamu.edu, and combined them into one - streamlining hundreds of pages and reams of content. Making it so much easier for our community and constituents to find what they need quickly and easily.
Site conceptualization, menu architecture, content writing and editing, photo selection, project management
A one-stop-shop for users to find all things related to President Bush, the George Bush Presidential Library Foundation and the George Bush Presidential Library and Museum . We took two sites that were bloated and repetitive, georgebushfoundation.org and bushlibrary.tamu.edu, and combined them into one - streamlining hundreds of pages and reams of content. Making it so much easier for our community and constituents to find what they need quickly and easily.
Site conceptualization, menu architecture, content writing and editing, photo selection, project management
BRANDING
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George Bush Presidential Library Center - Rebranding
One President. One Brand. When I was hired to work at the George Bush Presidential Library Foundation, the nonprofit foundation that supports the work of President George H. W. Bush, 41st President of the United States, my friends and family would always ask me - "Who do you work for again? The Presidential Library, right? Or is it the Bush School?" It was my first clue that we had a branding problem on our hands. One year, many hours of work and a trip to Kennebunkport later, we had solved that problem. Three entities, the Bush Foundation, the Presidential Library, and the Museum Store, who had been operating with three different logos and three different websites, were finally one. One logo system. One clean streamlined website. One place for people to go to find out who we were and what we were doing. Working for President Bush was humbling. The greatest honor I could ask to have. And the chance leave the organization better than I found it, with cleaner, more streamlined communications and integrated branding, was once-in-a-lifetime. Bush Center Logo Launch Video
To launch the new logo for the George Bush Foundation and George Bush Library, we wanted to do something big. Something that showed off our incredible facility, showcased our new logo, and most importantly made an emotional connection with viewers. Using a drone didn't hurt either. In coordination with the George Bush Presidential Library and Museum staff, we developed the concept, created the storyboard and selected the audio quotes for this video tour of the George Bush Presidential Library and Museum, which was shot primarily by a quadcopter UAV. The final video was premiered to President and Mrs. Bush, family, friends and donors at the Bush Foundation Vintner Dinner and Wine Auction November 2014 in Houston as a featured component of the launch of the Bush Library and Museum rebranding communications. Mays Business School - Branding Initiative
For years, Mays Business School was a brand minefield. No consistency. No standards. Little or no association to Texas A&M University. Now that is all in the past. For Mays' brand to grow, I knew we needed a strategy that leveraged the strength of the Texas A&M brand, but was unique to Mays. Since we were transitioning from a logo that had been used for 10 years, the change was difficult. But thanks to a strong, comprehensive branding strategy, a set of clear guidelines, and many filled dumpsters, the Mays brand is now stronger than ever. |
Click to download full Brand Guide.
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Mays Business School at CITYCENTRE Houston
For more than a year, I worked with a team to brand Mays Business School's new educational facility in Houston. Through custom artwork, furniture, and signage, the finished space reflects the heritage of Texas A&M University, and the dynamic, modern feel of the CITYCENTRE development.
For more than a year, I worked with a team to brand Mays Business School's new educational facility in Houston. Through custom artwork, furniture, and signage, the finished space reflects the heritage of Texas A&M University, and the dynamic, modern feel of the CITYCENTRE development.
ADVERTISING
Texas Aggie
Texas Aggie magazine is where in-the-know Aggies go for news, and we want to be there for them. These ads give us an opportunity to build awareness among our best brand champions, our former students.
Message conceptualization, copywriting, design strategy/supervision
Texas Aggie magazine is where in-the-know Aggies go for news, and we want to be there for them. These ads give us an opportunity to build awareness among our best brand champions, our former students.
Message conceptualization, copywriting, design strategy/supervision
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PUBLICATIONS
@Mays magazine
At Mays, we did incredible things, and we want our former students and friends to know about them. So each year, twice a year, we produced and sent a magazine to every one of our former students - all 51,000 of them.
The magazine highlighted our accomplishments, went in-depth into our programs, and had a little fun along the way.
Feature conceptualization, editing, writing, design strategy/supervision
At Mays, we did incredible things, and we want our former students and friends to know about them. So each year, twice a year, we produced and sent a magazine to every one of our former students - all 51,000 of them.
The magazine highlighted our accomplishments, went in-depth into our programs, and had a little fun along the way.
Feature conceptualization, editing, writing, design strategy/supervision
Mays Business Online
Speakers. Events. Awards. Gifts. Competitions. Accomplishments. The news at Mays never stopped, and we never stopped telling our stories. Maysbusiness.tamu.edu was our online portal for news from Mays. The content was uploaded constantly, with new stories released almost every day.
Just in case our readers didn't have time to visit our site, we sent a monthly email to a subscriber list of more than 3,500.
Copy editing, production supervision
Speakers. Events. Awards. Gifts. Competitions. Accomplishments. The news at Mays never stopped, and we never stopped telling our stories. Maysbusiness.tamu.edu was our online portal for news from Mays. The content was uploaded constantly, with new stories released almost every day.
Just in case our readers didn't have time to visit our site, we sent a monthly email to a subscriber list of more than 3,500.
Copy editing, production supervision
EVENTS
Bush Foundation Vintner Dinner and Wine Auction
Each November, the Bush Foundation hosts a lavish Wine Dinner for its closest friends. In between the entertainment and the conversation, there is wine - lots of wine - and delicious food. Funds are raised through table sponsorships, ticket sales, and auctions, and every year it grows bigger and better than the last.
With events of this caliber, everything is in the details. A touch of gold foil on the menu cards. A perfectly printed 20-page auction program. A beautiful trinket to take home. It was a pleasure to be a part of producing each one of those exquisitely executed details that make an event truly special.
Event marketing, branding and materials
Each November, the Bush Foundation hosts a lavish Wine Dinner for its closest friends. In between the entertainment and the conversation, there is wine - lots of wine - and delicious food. Funds are raised through table sponsorships, ticket sales, and auctions, and every year it grows bigger and better than the last.
With events of this caliber, everything is in the details. A touch of gold foil on the menu cards. A perfectly printed 20-page auction program. A beautiful trinket to take home. It was a pleasure to be a part of producing each one of those exquisitely executed details that make an event truly special.
Event marketing, branding and materials
Mays Summer Learning Seminar
Our students strived to be lifelong learners, and we were dedicated to providing them exceptional opportunities to continue to develop their skills. Mays Summer Learning Seminar was a day-long conference designed to give our former students an opportunity to learn, network, and of course, have a little fun.
Theme conceptualization, speaker recruitment, communications planning and execution, event execution
Our students strived to be lifelong learners, and we were dedicated to providing them exceptional opportunities to continue to develop their skills. Mays Summer Learning Seminar was a day-long conference designed to give our former students an opportunity to learn, network, and of course, have a little fun.
Theme conceptualization, speaker recruitment, communications planning and execution, event execution
Mays Business School - Houston Panel Event
The challenges of business are constantly changing. To help our former students tackle their most critical issues, we developed the Mays Business School Panel Event. Held each year in Houston, this event brought together Mays' faculty and industry leaders to discuss these critical challenges and to provide solutions.
Past events included panel discussions on The Future of Energy and The Business of Health.
Theme conceptualization, speaker recruitment, communications planning and execution
The challenges of business are constantly changing. To help our former students tackle their most critical issues, we developed the Mays Business School Panel Event. Held each year in Houston, this event brought together Mays' faculty and industry leaders to discuss these critical challenges and to provide solutions.
Past events included panel discussions on The Future of Energy and The Business of Health.
Theme conceptualization, speaker recruitment, communications planning and execution
Mays Business School - CITYCENTRE facility Grand Opening
Every achievement deserves a fabulous celebration. We celebrated the Grand Opening of our CITYCENTRE facility with a gala event, complete with fantastic food, music, and 250 of our closest friends. Wish you were there? Check out the photos and see what you missed.
Event conceptualization, communications planning and execution, invitation list management, event execution
Event conceptualization, communications planning and execution, invitation list management, event execution
